Collectibles Development
ORIGINAL character design
The OG SNKRHEAD is an “original character created for the culture.” ©2019 Dual Mind.
Footwear
Dual Mind’s Co-Founder and Creative Director “G” has a unique relationship with footwear.
With a size 14 shoe by age 13, he was often sidelined from participating in the sneakerhead lifestyle.
However, with a shoe size comparable to that of professional athletes, he was given a rare opportunity to test prototype basketball sneakers for Reebok at the age of twelve, and won not one, but two, league championships wearing silhouettes that would one day become signature shoes for Allen Iverson and Shawn Kemp.
G has also handmade a pair of sneakers from sketch to foot in just three days at the Brooklyn Shoe Space “Quick Kicks” class, and designed a full urban runner apparel & footwear capsule, documenting the one week process from start to finish.
The World Sneaker Championship 2018 Process
The images are above are just a few in the process leading to the finished design.
The design was required to be fully drawn by hand.
The concept holds significant meaning as it revolves around the theme and value of time.
Step 1 - Colors & Materials
“Use the existing design from the Puma Provoke to create a brand new colorway with new colors and innovative materials.”
Below is the color and materials board.
Step 2 - Functional Apparel
“Design a futuristic and innovative unisex running track suit made for the urban runner.”
Below is the functional apparel board.
Step 3 - Footwear
“Design a futuristic and innovative unisex running shoe made for the urban runner.”
Below is the hand drawn board.
Below is the digital illustration using Procreate on the iPad Pro.
Character Smartwatches
“With over a decade of experience developing licensed character accessories and seeing that the market was continually recycled, oversaturated, and stale; It was the perfect time to innovate, evolve, and step up into the age of the wearable.”
Display poster graphics.
Display poster graphics.
After eight months of collaboration, Research & development, The character smartwatch became a best-selling item at retail, was nominated for the 2019 License Expo’s most innovative product, and remains a top-sell selling wearable at mass market retail stores nationwide.
Display poster graphics.
Smartwatch display.
Retail merchandising step display.
Display poster graphics.
Display poster graphics.
Lifestyle Accessory Development
Browse through a couple of the Flud brand catalogs that feature a diverse collection of innovative and trendsetting lifestyle accessories designed and developed by Dual Mind’s Creative Director.
Brand Marketing
Digital, print, experiential, and social media marketing design for lifestyle brand, Flud.
Work Seen On…
Some of the many celebrities and influencers wearing signature pieces from various FLUD collections.
Work Seen In…
Some of the many magazines, articles, Blogs, and websites featuring Flud lifestyle accessories.
The Irie Lion
A design created for the freshman line of apparel for Caribbean lifestyle brand, Irie Life.
Unreleased South Park Apparel
All concepts are satyrical and inspired by popular album covers, originally developed for a Flud collaboration with South Park.
Music Silhouette Apparel
graphic T-shirt designs inspired by two of the most popular hip-hop conglomerates of the EARLY 2000s.
This was an advertisement made for Riphort Magazine's New Years edition. It features the newly redesigned version of the "Moment" watch, which G also designed in 2008. This advertisement was meant to show simplicity through the use of monotone as well as the minimalistic redesign of the subject matter. Imagery photographed by Anthony Blue Jr. (http://www.antbluejr.com)