Footwear

Dual Mind’s Co-Founder and Creative Director “G” has a unique relationship with footwear.

With a size 14 shoe by age 13, he was often sidelined from participating in the sneakerhead lifestyle.

However, with a shoe size comparable to that of professional athletes, he was given a rare opportunity to test prototype basketball sneakers for Reebok at the age of twelve, and won not one, but two, league championships wearing silhouettes that would one day become signature shoes for Allen Iverson and Shawn Kemp.

G has also handmade a pair of sneakers from sketch to foot in just three days at the Brooklyn Shoe Space “Quick Kicks” class, and designed a full urban runner apparel & footwear capsule, documenting the one week process from start to finish.

The World Sneaker Championship 2018 Process

The images are above are just a few in the process leading to the finished design.

The design was required to be fully drawn by hand.

The concept holds significant meaning as it revolves around the theme and value of time.