1Body Mobile Fitness - Rebrand
Project Scope: Company rebrand, vehicle redesign, stationery, and activewear.
Challenge: Rebrand “One Body Mobile Fitness” to “1 Body Mobile Fitness” while maintaining the company’s goal of serving clientele a one of a kind fitness experience.
Identity: Color palette readjustments to reflect the vibrance and environment of southern Florida clientele, and emphasis on the mobility and convenience of the service.
Application: Built for print, digital, and experiential marketing, vehicle applications, and activewear.
From The Feet Up - Experiential
Project Scope: Experiential design for the “From The Feet Up” exhibit in NYC’s Port Authority.
Challenge: Create durable experiential posters and infographics within limited space and size requirements.
Identity: Emphasize the energy of New York sneaker culture through color palette, and utilize perspective for focus.
Application: Built for print and digital experiential marketing.
B.Dumas - Brand Identity
Project Scope: Create a brand identity for two time Emmy Award Winning Producer & Drone + Lifestyle Photographer, Bryan Dumas.
Challenge: Capture the boldness of the producer combined with the cleanliness of the photography.
Identity: Everything must be within frame, the icon frames itself, the producer’s name is contained and framed.
Application: Built for stationery, print and digital marketing.
Thomas Cohort Brewing Co. - Brand Identity
Project Scope: Create a full brand identity for Thomas Cohort Brewing Co. founded in New Hampshire by brothers Zach and Chris Thomas.
Challenge: Rooted in family, but also in new traditions to form new legacy - classic look with a new feel.
Identity: Natural color palette directly related to the product, and circular stamp design.
Application: Built for print, digital, and experiential marketing, merchandise, and stationery.
Illustration
Project Scope: Children’s book illustration reinterpretation and layout.
Challenge: Reinterpret a toddler’s story and drawings into publishable books.
Application: Final self-publication.
Project Scope: Commissioned mixed media, digital portraits, and illustrations.
Champ Beatz Rebrand
Project Scope: Artist rebrand including logo, graphic design elements, album art illustration and animation.
Challenge: Create assets in various graphic styles, while keeping the brand and color palettes consistent throughout.
Identity: Bold, balanced and futuristic like the artist’s music.
Application: Print, digital, and experiential marketing, social media, livestream, music projects, and merchandise.
Motion graphic illustration created for the album “Visionary” by music producer and DJ, Champ Beatz.
The Wolfpack - Brand & Social
Project Scope: Full brand identity and social media marketing for “The Wolfpack,” four extremely skilled dancers from the Tri-state area.
Challenge: Create a brand that reflects the camaraderie, versatility, and explosiveness of the group that can stand out in the industry.
Identity: Wolf silhouette is incorporated within WP logomark, and custom typeface.
Application: Print, digital, and experiential marketing, social media, merchandise, and packaging.
The Wolfpack Brand Logo
After dozens of thumbnails, studies, and sketches, the Wolfpack (WP) logo was created. The four corners (paws and ears) represent the four corners/members of the Wolfpack.
Stahyl - Brand Identity
Project Scope: Brand logo for Chris "Stahyl" Gatdula, an original member of the America's Best Dance Crew season one champions, The Jabbawockeez.
Challenge: Create a bold identity that can stand alone from his connection with his dance affiliation.
Identity: Tall, bold, connected and stable. The wordmark is to be self contained and as intentionally loud as the artist’s environments.
Application: Print, digital, and experiential marketing, social media, video, performance, and merchandise.
Klick't - Brand & Marketing Creative Direction
Project Scope: Creative Direction, brand identity, website, and marketing for Klick't NYC.
Challenge: Become easily seen and recognizable within a crowded performance arts community.
Identity: Bright, bold, and energetic to meet the energy of the city and the music that moves the entertainers within it.
Application: Print, digital, and experiential, social media, website, and merchandise.
Tricia Miranda x Klick’t NYC Master Class
With over 300K followers on IG and nearly 2M YouTube subscribers, Tricia Miranda is one of the most sought after choreographers in the industry and has directed dance choreography for the likes of Beyonce, Nicki Minaj, Demi Lovato, Will I Am, LL Cool J, Eve, Busta Rhymes, Snoop Dogg, 50 Cent, The Dream, Jamie Foxx, Nick Cannon, Kendrick Lamar, and Missy Elliott.
Matt Steffanina x Klick’t NYC Master Class
Matt is by far the most followed dancer in the world with over 3.5M IG followers and over 15.5M YouTube subscribers with over 1.5B views! Matt’s credits include So You Think You Can Dance, The Ellen Show, Step Up, Taylor Swift, Chris Brown, Krewella, Snoop Dogg, Wiz Khalifa and more. He won The Amazing Race transforming him from a well known choreographer to an international superstar.
Fan Rave - Brand & SocialCreative Direction
Project Scope: Rebrand, direct, and rebuild Fan Rave’s digital marketing and social media presence for their younger digital audience.
Challenge: Create a consistent brand presence across all touch points while adjusting for tour schedule.
Identity: Vibrant, young and fun to match the fans and consumers.
Application: Print, digital, and experiential marketing, social media, and merchandise.
